Summary: Built Assignar’s integration platform from concept to nearly $400K ARR in 9 months, establishing strategic partnerships with major ERP providers and creating the company’s integration-first go-to-market strategy.
The Opportunity
When I joined Assignar, integrations were an idea, not a product. Construction companies needed their scheduling software to talk to their accounting systems, but there was no real solution. I saw the opportunity to build something that could become a significant revenue driver.
Building the Platform
I launched and scaled the integration suite from concept to $398K ARR within 9 months. This wasn’t just writing code—it was:
- Designing the integration platform architecture
- Building and managing a public API
- Creating developer documentation
- Establishing partnership frameworks
- Developing go-to-market strategies
Strategic Partnerships
I secured and managed partnerships with enterprise software providers including:
- Acumatica
- Sage Intacct
- QuickBooks
- Oracle Aconex
- Xero
- MYOB AccountRight
The Oracle Aconex partnership was particularly complex—I built and managed the entire relationship from technical implementation through GTM launch, negotiating requirements and co-marketing strategies with their team.
The Technical Challenge
Building bi-directional syncs with major enterprise platforms meant:
- Defining APIs and field mappings
- Ensuring data accuracy and integrity
- Implementing anomaly detection
- Building data quality frameworks
- Creating standardized data models
I worked extensively with Tray.io for integration development and Snowflake for data management.
The Impact
Within 9 months, integrations went from concept to a nearly $400K ARR product line. More importantly, it changed how Assignar positioned itself in the market—no longer just scheduling software, but a platform that plays well with the entire construction tech stack.
What I Learned
Integrations are where real value gets unlocked. The connective layer between systems is often more valuable than any individual system. This project reinforced my belief that integration-first thinking should drive product strategy, not be an afterthought.
